Template for Mind Maps & Diagrams
SWOT analysis template
A SWOT template lays out the four quadrants, Strengths, Weaknesses, Opportunities and Threats, so you can focus on the thinking rather than the formatting. Fill each one in, then decide what to do about it.
What it is
A 2x2 with internal factors on top (strengths, weaknesses) and external ones below (opportunities, threats); positives on the left, negatives on the right.
When to use it
- Sizing up a business, product or plan before a decision
- Preparing for a review, pitch or planning session
- Working out where you stand against the market
How to fill it in
- 1List genuine strengths, the things you do well, in the first quadrant.
- 2Be honest about weaknesses, gaps and the things you avoid.
- 3Note external opportunities you could act on.
- 4Note external threats and risks, then turn the grid into a few concrete actions.
Make one
SWOT analysis template in Mind Maps & Diagrams
Mind Maps & Diagrams comes with this ready to fill in, plus everything else you need to plan. Works in your browser or offline, with nothing to install.
Common questions
What is the difference between the four SWOT quadrants?
Strengths and weaknesses are internal, things you control. Opportunities and threats are external, things in the market or environment. Positives sit left, negatives right.
What do you do after a SWOT?
Turn it into action: use your strengths to chase opportunities, and make a plan for the weaknesses and threats that matter most. A grid on its own changes nothing.